Goal Statements
Economic Development Goals
The Economic Development Committee analyses current market forces and develops long-term solutions. It supports business development and recruiting, and building an environment for long-term economic growth and community success. bradwalker potteryThe Economic Development Committee will build a climate for investment resulting in job creation and retention, improved property values, increased sales tax revenue, and raising the profitability of the district by managing/guiding downtown real estate.  It will create and manage the balance of retail and service businesses, downtown residential living, cultural opportunities, and institutional facilities needed to ensure sustained economic success.

The work requires:

  • An inventory of businesses & buildings
  • Market analysis
  • Support for the expansion of existing businesses
  • Recruiting new businesses
  • Providing educational and financial resources for downtown business owners, business development, property maintenance, and new construction
  • Making maximum use of all existing buildings
  • Adding sensitivity designed new structures
 
Design Goals
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The Design Committee deals with the appearance of our business district, our historic district, our landscaping, and lighting. These elements along with a pedestrian safe environment create a quality place to shop, work, walk, and live. With historic preservation as its base, the design committee will create and sustain a pedestrian friendly downtown environment. Through its visual image, downtown will be viewed as the heart of the region and will be a designation for shopping, investing, and community building.

The Design Committee will:

  • Preserve downtown's unique architectural details
  • Provide good lighting for buildings and pedestrian areas
  • Provide appropriate and attractive streetscape and landscape features
  • Encourage attractive window displays
  • Provide colorful accents such as event flags and banners
  • Provide shade trees
  • Provide clean buildings and streets
  • Provide attractive parking areas
  • Provide appropriate signage
 
Promotional Goals

The Promotion Committee creates excitement about downtown to stimulate shopping and investment.  dahlonegashoppers Marketing our historic architecture and unique sense of place is what positions us strategically in the competitive marketplace.  There is no other shopping destination like downtown Dahlonega, and that is our strength over the competition of other downtowns and shopping centers. The Promotion Committee creates and sells a positive image of the downtown district that encourages consumers and investors to live, work, shop, play, and invest in downtown.  The Promotion Committee creates excitement about downtown through:

  • Special events
  • Retail sales events
  • Image campaigns
  • Market downtown’s unique characteristics to residents, investors, business owners, and visitors.
 
Organization Goals

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The Dahlonega Downtown Development Authority/Better Hometown Program Board develops and sustains the framework of partnerships necessary for success. The Board serves as the organization committee and manages the downtown program with commitment to:

  • Vision and planning
  • Building and sustaining partnerships to promote optimum downtown business conditions
  • Acquiring and managing funds and resources
  • Professional training
  • Effective communications